Thurstons Preserves Branding

Thurstons Branding:

"It sounds a little too much like 'Thorntons'...apparently. When in fact its the surname of the maker (Chloe Thurston). The logo is quite art deco, looks classy, and the little butterfly was chosen specifically to represent 'Organic' and 'the country side'. Butterfly's are free, they evolve, grow, they come and they go. I thought it was an ideal way to represent what the preserves are all about.

I wanted the branding to complement the product, Although the outcome of the project could have been more creative, the budget was small to get going, but as the budget will grow, more creative elements will come into play, for example packaging and showcasing.

So some exciting times to come for Thurstons Preserves, the makers and I have a lot of great ideas in which to create for the future for sales and advertising.