Brighton Skateboards logo (Negetive Space)

Brighton Skateboards:

Using negative space as the concept of this design, this works well due to the chosen font. The characters are very bold and was easy to spot the positive and negative within these shapes.

Brighton Skateboards Logo concept

Brighton Skateboards Colour Variation

Thurstons Preserves Branding

Thurstons Branding:

"It sounds a little too much like 'Thorntons'...apparently. When in fact its the surname of the maker (Chloe Thurston). The logo is quite art deco, looks classy, and the little butterfly was chosen specifically to represent 'Organic' and 'the country side'. Butterfly's are free, they evolve, grow, they come and they go. I thought it was an ideal way to represent what the preserves are all about.

I wanted the branding to complement the product, Although the outcome of the project could have been more creative, the budget was small to get going, but as the budget will grow, more creative elements will come into play, for example packaging and showcasing.

So some exciting times to come for Thurstons Preserves, the makers and I have a lot of great ideas in which to create for the future for sales and advertising.

Thurstons Preserves

Thurston Preserves:

Personally I feel the project has gone really well, clients are very happy with their branding and label designs. This project was a great opportunity for me to get my work out there. These Preserves are in a well known local superstore based in the South East England called "Jempsons", and a few local Coffee shops.

They are selling brilliantly, they taste great and look great as a set.

There has been comments that there is too much black, but myself and the client agreed that the colour sat well better on black than it did white, it looked 'cheap' to have it white. The black is more subtle on the eye, and with complementing lids, it all comes together. Also the immense colour that come from the preserves themselves, white or any other colour would have been over kill.

The generic design works for all flavors without them having to fight against each-other.

P.s Open to any critical comments.

Thanks

Forget Me Not (Gift Shop Identity) 1st ideas

Forget Me Not:

First logo options for the client, which are under the process of being analyzed. Forget Me Not is an old gift shop located in the heart of Rye (East Sussex) next to the church.

Updates will come back on the blog when the client has analyzed them.